Do you know about - Turning Around a Quick Lube Business
Valvoline Oil! Again, for I know. Ready to share new things that are useful. You and your friends.Not long ago, an acquaintance suggested buying an existing quick lube oil change business. His plan was to get it up and running fast, increasing the income it was generating and then stepping back after 3-months and allowing that business to run steady with a group of solid employees. He was not interested in micro-management, but rather system management and marketing. Going out and bringing in the new business with his many business contacts around town.
What I said. It is not outcome that the real about Valvoline Oil. You check this out article for info on what you want to know is Valvoline Oil.How is Turning Around a Quick Lube Business
We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Valvoline Oil.Indeed, I asked if this would be an absentee business once he got things going? And he said not really "absentee, but I wouldn't be full time either, as he has other businesses that he also does around town." Still, he planned to spend the morning hours there, and closing time too, as he put it, he wanted to work to develop the "the culture, implementing/experimenting with new sales systems and improving the customer experience."
Wow, that sure sounds great. And the best way to implement a new marketing program and to get the business pumping would be to canvas the neighborhoods in the 10-mile radius, and hit commuters with innovative signage, car shows in the parking lot on the weekends, church specials for elderly, and things like "pet adoption day" - car washing fundraisers, and community stuff. Then develop an incentive program and team work.
As far as team work and the culture, I recommended that he read "The World on Time" for some thoughts on this topic. Because if he plans to build the business up for 3-5 months and then step away, he needs to consider that. He also indicated the desire to build up "affiliate relationships with local businesses, especially [auto] related businesses."
Yes, I can safely say, from experience that it works KILLER! and he is right, he definitely should! Tire companies, paint shops, RV storage, mobile detail folks, - "you hand out their flyers, they hand out yours, and invite them to meet at your shop every week for breakfast to talk over "fleet accounts" - and customer base," I told him. It's very wise to do this. You can really increase sales, referrals, etc. It's just amazing.
Indeed, I also suggested that he expand the quick lubes customer base by adding services for Motorhomes, RVs, Boats, tour buses, and trailers, etc. And yet, I thought, well three to five months, well that maybe possible, it's hard to say, it's not that easy, don't be too optimistic or naive, remember the US is still in Iraq and Afghanistan, same game, different place - seriously.
Now then, here are some additional considerations when looking at this scenario. An operator of this type needs to ask himself;
1. Do you have any passion for the business?
2. If you are planning a 3-5 month escape plan and you think this thing is going to run on auto-pilot, we'll it's not that easy, and also where are you starting from?
3. Do you have a long history of auto-repair business?
4. Are you a motor head?
5. Do you change your own oil?
You see, sometimes beginner's luck does favor someone like outside the industry, but you have to be brazenly bold, absolutely focused, and have the will to win - to pull this off. Do you? Seriously, I mean that's what it's about. And maybe it will take longer than 3-5 months, so what if it takes up to 3-years, and not just part time, but complete immersion? Can you handle being tied down like that if that's what is needed.
Michael Gerber is correct in his advice, but the quick lube business is much different than other types of businesses, it's not just a "plug and play" cookie cutter type thing if you really want to rock the local market. And there are significant down-sides to this too, and you will be using your own money right?
If you have similar questions, concerns, or comments on all of this, then please shoot me an email and let's talk. And as always please consider all this and think on it, deal?
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